You just need to learn something.

“…for other non-Māori, your ancestors have stories that deserve to be told, wisdom that deserves to be shared, songs to be sung, crafts to be remade, creatures to revive. You don’t need to know everything, you just need to learn something…”        (thedigitalmaori @threads.net)

Hi, I’m Angel, and despite what the label says, This IS my blog, and those ARE my jackets.

There’s a whole rack more, waiting to be finished (watch this space) and a secret pile more that we pretend not to know about.

In the rest of my life, I’m fairly standard: I have a husband, a grown up child, a deep faith, a hybrid car, a wicked sense of humour. I’m kind, I have great shoes and I give fantastic hugs. I’ll pick the red gummy airplane every time. I smile all the way home when a complete stranger’s dog acts like he likes me.

But for the rest of the time? Jackets. It’s jackets all the way down.


hand drawn progress looks like a straight line, it really looks like a scribble

Don’t feel sorry for me – I’m fully aware that this is kind of an odd thing for a grown woman to do with her time. It’s okay. Art is like that.

Ooo, you’re clever. I could never do that…

The more I learn, the more comfortable I become with not being ‘the smartest person in the room’. I don’t really know anything about many things, and knowing that gives me so much room to experiment. Trust me on this.

It’s super easy to learn something if you’re willing to make mistakes and look a bit stupid. You can get good at almost anything, if you don’t mind being useless at it for a long time. 

Impatience and shame are terrible reasons to quit.

 

Once upon a time, I couldn’t do that, either

A year or so ago, I was invited to learn to weave korowai, traditional Māori cloaks.
The first thing I learned was, a kakahu is not a korowai any more than a tabby cat is a tiger. Specifically, korowai are made from muka, flax and are usually adorned with tassels rather than feathers. They demand a high level of skill and take a great deal of time. 

Starting out using mop string and Spotlight feathers, I was definitely at the tabby cat end of the scale.

That’s how this round of “you’re so clever…” began – with me being absolutely  useless. I started with cheap materials, with an implied expectation of, and less penalty for, mistakes. I had skilled and patient tutors, and found enough humility to accept correction, and go back to do it again, better. By the end of the year, I was able to present small kahu hurhuru to a few wahine toa, heroic women and one full length cloak for kura kohatu, the unveiling of a headstone.

 

Somewhere in the middle of this, I became aware* that even though I was invited in and made welcome, this Pakeha woman was standing in a space that more rightly belonged to tangata whenua, indigenous people. It was time for me to step aside.

I am so grateful for that time. It was an incredible experience. I wove aroha, love and kotua, esteem into every knot, mindful of the recipient and the turning point honoured in the gift.

Can I find a way to echo that in a Pakeha context? A garment that represents a covering that for big feelings and special occasions?

There are garments specific to times and places – graduation robes, a wedding dress, uniforms of various kinds – but I’m struggling to find something with more broader application. While I keep looking, I’ll enjoy experimenting here.

Fashion fades, denim is forever

Many people remember their first denim jacket. Quite a few still have it. True, a denim jacket isn’t exactly the right thing for formal occasions, but I’d argue that there’s often one there in life’s great moments: first date, first heartbreak, that unforgettable hangover, the night under the stars – your denim jacket. IYKYK

 

That question sparked the joke that started the brand that lead to this blog: Not My Jacket

 

I don’t actually think the denim jacket is the right garment, but I haven’t found a better one. Yet.
I’m very interested to know your thoughts!

 

*to be very, very clear, no one did or said anything that made me feel this way. It’s just. When you know better, you do better. And now I know better.
also, IYKYK? If you know, you know.

Essential Financial Metrics to Track as a Small ECommerce Business Owner

Mastering Your Business Finances; Essential Financial Metrics to track for Small Ecommerce Business Success

When I ask the average small business owner what sort of tracking they do within their business to get a detailed view on their finances, audience, reach, etc. the result is usually a deafening silence.

When we dig a little deeper, the main reason for the lack of tracking usually is that they don’t really know what to track, how to track it OR how to then use the metrics/data to grow their business. 

There’s lots of important metrics to track as a small ecommerce business owner, today I will focus on your financial metrics.

essential financial metrics to track for your small ecommerce business can be confusing

As a small business owner, keeping a close eye on and tracking your essential financial metrics is crucial for success and the longevity of your business. Proper financial tracking helps you make informed decisions, manage cash flow, and identify growth opportunities. 

HERE ARE THE KEY TYPES OF FINANCIAL METRICS YOU SHOULD MONITOR THROUGHOUT THE YEAR FOR YOUR SMALL ECOMMERCE BUSINESS:

Tracking your revenue as a small ecommerce business

1. Revenue
Revenue refers to the total $ amount coming in from your business activities, such as sales of products or services. Tracking revenue helps you understand the ups and downs in business which you will – inevitably – encounter.
Tips for Tracking Revenue:

  • Use accounting software like Xero or Henry to automate revenue tracking.
  • Regularly analyze sales reports to identify trends and patterns.
  • Compare actual revenue against your financial goals.

2. Expenses
Monitoring your expenses is vital to ensure your business stays within budget and maximizes profits. Expenses can include supplies/materials, hosting, email, advertising, salaries, marketing costs, and more.
Tips for Tracking Expenses:

  • Write down and categorize expenses for better analysis and control. 
  • Review and update expense records regularly.
  • Continuously identify areas where you can cut costs without compromising quality.

.

tracking your expenses as a small ecommerce business owner
tracking your cashflow as a small ecommerce business owner

3. Cash Flow
Cash flow is the net amount of cash moving in and out of your business. Positive cash flow indicates your business can cover its expenses, while negative cash flow may signal financial trouble.
Tips for Managing Cash Flow:

  • Create a cash flow forecast to anticipate highs and lows.
  • Create strategies to speed up receivables and delay payables.
  • Maintain a cash reserve for unexpected expenses.

4. Profit and Loss
A profit and loss statement (P&L) provides a summary of your revenues, costs, and expenses over a specific period. It shows whether your business is profitable.
Tips for Analyzing Profit and Loss:

  • Review P&L statements monthly to monitor financial health.
  • Compare current P&L with previous periods (or same period previous year) to assess growth.
  • Use P&L data to make strategic decisions about pricing, cost-cutting, and expanding.
tracking your profit and loss as a small ecommerce business owner
tracking your conversion rate as a small ecommerce business owner

5. Conversion Rate
Conversion rate refers to the percentage of website visitors who complete a desired action, such as making a purchase. Tracking it is essential because it helps you evaluate the effectiveness of your marketing strategies and optimize them to increase sales and customer engagement.
Tips for Tracking Conversion Rate:

  • Use tools like Google Analytics to track user behavior and conversion metrics.
  • Define and monitor conversion funnels to understand the customer journey.
  • Implement A/B testing, a research method that compares two or more versions of funnel to determine which performs better. 

6. Inventory
If your business deals with physical products, managing inventory is crucial for controlling costs and meeting customer demand.
Tips for Inventory Management:

  • Use inventory management software to track stock levels of products as well as materials (or implement excel files to achieve similar).
  • Analyze inventory turnover rates to optimize your materials/supplies purchases.
  • Reduce excess inventory to generate cash flow.
inventory tracking as a small ecommerce business owner

Tracking these essential financial metrics, you can maintain a strong financial foundation for your small business, driving growth and ensuring long-term success.

In our next blog, we will go into more detail on other metrics you can track to keep a close eye on how your business is doing throughout the year, how healthy your small ecommerce business is and what strategies you can apply based on those metrics.

OTHER BUSINESS ADVICE BLOGS YOU WANT TO READ:

ARE YOU READY TO START YOUR OWN BUSINESS?

In a Facebook group I am a part of someone recently posted they had launched their business a day before and had no sales yet, they were expressing how anxious they felt and already feeling like they wanted to give up.

There was SO much I wanted to say to her but the post got removed and so it sparked this blog post here (as well as other future ones), so if you are thinking about starting a business or you just started one and you want to know if you’re ready, then this blog post is definitely for you!

running ready into owning a business

Deciding to own a small business is a big leap, and knowing when you’re truly ready for it involves a blend of practicality, passion, and preparedness.

It’s like knowing when you’re ready to run a marathon. You wouldn’t just wake up one morning, lace up your sneakers, and hit the 26.2 miles without any training, right?

Similarly, diving into the world of small business ownership requires a bit of a warm-up and some serious soul-searching.

LET'S TALK MONEY

We’ve got to talk about the financial side of things first because, let’s face it; money talks. Are your finances in a healthy place? This doesn’t just mean having the capital to start your business or secure a loan IF you need to buy stock for example. It’s also about having a solid financial plan and a cushion for those initial months or even years when the business might not be profitable. It’s kind of like packing an extra pair of socks for a hike. You hope you won’t need them, but you’ll be glad they’re there if you do.

Having said that, it’s a common misconception that starting a business requires a hefty bank account or a rich nana ready to throw cash your way. The truth is, while having some capital can certainly ease the process, it’s not an absolute necessity.

The digital era has significantly lowered the entry barrier for many types of businesses. For instance, if you’re leaning towards offering a service, such as consulting, writing, or graphic design, your initial costs are surprisingly low. All you really need is a laptop, an internet connection, and your unique set of skills. Plus, there are countless free resources online to help you hone your craft and learn how to market yourself effectively. Social media platforms, in particular, offer a fantastic, cost-free way to get your name out there and start building a client base. Also, remember; to start you don’t have to have it all, it is ok to start with low stock, to promote using mock-up images, it’s ok; it doesn’t have to be perfect straight away.

Then, there’s the power of bootstrapping too. This approach involves starting small, reinvesting your early earnings back into the business, and growing organically. It might mean slower growth at first, but it allows you to maintain control and learn the ins and outs of your business without the pressure of paying back loans or investors.

In essence, the barrier to entry isn’t about how much money you have; it’s about your willingness to start with what you’ve got and grow from there. With a bit of creativity, persistence, and the right strategy, you can turn your business idea into a reality, no matter your financial starting point. So, don’t let the myth of needing a lot of money hold you back.

 

IT'S NOT JUST A JOB

Then, there’s the passion and the skills. Owning a business isn’t just a job; it’s a lifestyle. Do you feel a strong passion for what you’re planning to do? Are you ready to wake up thinking about your business, spend the day working on it, and go to bed with plans for the next day? Plus, it’s essential to have or be willing to develop the skills necessary for your particular business. Imagine you’re joining a band. It’s not enough to love music; you need to know how to play an instrument or sing.

 

HOW'S YOUR FLEXIBILTY?

Lastly, are you prepared to learn, adapt, and sometimes fail? The road to successful business ownership is rarely a straight line. It involves making mistakes, learning from them, and being flexible enough to adapt your strategies as you go. It’s a bit like playing a video game where you have to navigate through various levels, facing new challenges and learning new skills along the way.

SO... ARE YOU READY?

So, are you ready to own a small business? If you’ve got a solid plan, financial stability, unyielding passion, the necessary skills (or the drive to learn them), and the resilience to face challenges head-on, you might just be ready to take the plunge. Remember, it’s about the journey as much as the destination.

Your entrepreneurial journey is waiting for you, and there’s no better time to start than now.

 

Enjoy the ride!

a summary of the qualities you need to start a business

YOU'RE INVITED!

There’s two groups on Facebook that will benefit your business and I want to warmly invite you to join them!

I am very aware small businesses are doing it tough out there and by offering these groups I am giving you more opportunities to grow, to connect with other business owners and  massive sense of community because you are not alone out there!

The first Facebook group I would love you to join is Shop Small New Zealand , this is a group where small businesses from New Zealand are welcome to post daily – for FREE – about their business and their products. You can join for free and post for free, all we ask is that you help us grow the group because the bigger it gets, the more active audience we have, it benefits us all!

At the time of this blog post there’s already 7600+ members in the group with about 72% of them being active in it on a regular basis!

The second group on Facebook – also free to join – is my Learn>Grow>Sell group. This one is more for your business support, it’s where you – as a small business owner or someone who is thinking about becoming one – can ask any question you might have related to (your) business and I’d like to add; nothing is ever a dumb question; we have either all asked the same question before OR are wondering about it ourselves right now! It might surprise you how many other people you help by asking your questions 🙂

We’re a very friendly community too, it is important to me that you feel safe to grow your business with the help from the group.

20+ PERFECT MOTHER’S DAY GIFTS ON THE HIVE NZ

It’s Mother’s Day soon here in New Zealand (12th May) and if you’ve been thinking what to get her, you want to get her something special, then look no further; here’s 20+ great ideas to gift Mum this year… 

All of the options below are by small kiwi businesses so you know you are not just spoiling Mum by gifting her something special, you also know you are actively supporting New Zealand’s economy in a VERY positive way…!

..and you might want to grab a second of these for yourself!

Whether mum is a keen gardener or loves her sparkly jewellery, or anything in between – we have got you covered on The Hive NZ

First of all please make sure you browse our Mother’s Day Category of course as you will find many other ideas there too!

Something for our keen gardeners and mums with green fingers

Not really keen on gifting another bunch of flowers that just wilts? This is for the mums who love plants and anything for their garden; we have perfect solutions for you!

Check out Kat’s Flora for the different plants on offer like these beautiful different types of Hoya:

click images to go to product listings

If she’s been working in her garden and would love some amazing decorations for her garden, then you definitely need to check out our vendor; Steel Art NZ

Here’s some of our most favourite garden decor items they have listed, metal decor for the garden in the shape of a tui/fantail/fern heart, a beautiful horse, the funniest goats and the fence cat that we just love. But they have MANy more designs so make sure you check their store page out as linked above.

click images to go to product listings

Something for the mums who need a special treat for just THEM

Is mum well into her skincare, health and beauty products including hair care? Then the below are some of the businesses we think you should look at!

For example, SJD Enterprises has an amazing Skin Smoothie, the conditioner bar by Eco Lou is well loved by this long haired mum as is the spikey ball (for massaging your own feet or back!) by Osteopathic Natural Health and the no-heat curlers by Omnishop, they have been well tested and truly work! The Sugar scrub by Bonny Bee is lucious, the foot loofah by The Loofah Patch will take care of Mum’s feet while the crochet face scrubbies by Boysenberry Crochet help cleanse Mum’s face gently, add to that the loaded lavender natural deodorant by Thirsty Pits and we have a complete package to spoil MUM with health and beauty products!

click images to go to product listings

Something for the mums who are hard to buy for

If there’s nothing in the above sections that speaks to you, we got you too!

Sometimes Mum is hard to buy for as she already has it all? maybe she is kinda picky? That’s ok, she knows what she likes!

This is where beautiful home decor items might be a great idea and personalised, custom made gifts are a perfect choice. What Mum doesn’t like a gift with her children’s or grandchildren’s names on it for example?!

Below some great gift ideas like the personalised feather necklace by Naia Collections, the mesmerising handmade coasters by Chitten and Co, there’s always the beautiful option of KJdesigns’ all my love pendant (I have so many of her pieces!), the love heart star map by Autumn Designs gives you the option to commemorate a special date for Mum, Nix Dungeon is the place to go for any CUSTOM made mugs; she can add your kids’ drawings for example, which is what I did for nana and pops! (AND check out her R18 sweary products while you’re there…shhhh…lol) , there’s the gorgeous personalised trinket box by The Engraving Studio and you can’t go wrong of course with the lots of love mug by Hashtag Print or the round hollow wax burner by KLK Scented Creations!

click images to go to product listings

Still not found what mum would love?

Then it’s definitely time you browse our categories!

With more than 2000 products by small kiwi businesses, you are sure to find SOMETHING for Mum!

and remember; when you shop with small businesses from New Zealand, you’re supporting a dream, you are helping a family pay for ballet lessons or rugby and you are definitely helping New Zealand’s economy staying strong!

So from the bottom of our heart; Thank you so much for supporting all our vendors when you shop on The Hive NZ.

Would you love YOUR business and products featured on our website and in our blogs?

Make sure you register as a vendor on our marketplace and create your own mini website, Hive store on our website!

It takes about 10 minutes to register and another 10 to list your first product , we have made it super easy!