You just need to learn something.

“…for other non-Māori, your ancestors have stories that deserve to be told, wisdom that deserves to be shared, songs to be sung, crafts to be remade, creatures to revive. You don’t need to know everything, you just need to learn something…”        (thedigitalmaori @threads.net)

Hi, I’m Angel, and despite what the label says, This IS my blog, and those ARE my jackets.

There’s a whole rack more, waiting to be finished (watch this space) and a secret pile more that we pretend not to know about.

In the rest of my life, I’m fairly standard: I have a husband, a grown up child, a deep faith, a hybrid car, a wicked sense of humour. I’m kind, I have great shoes and I give fantastic hugs. I’ll pick the red gummy airplane every time. I smile all the way home when a complete stranger’s dog acts like he likes me.

But for the rest of the time? Jackets. It’s jackets all the way down.


hand drawn progress looks like a straight line, it really looks like a scribble

Don’t feel sorry for me – I’m fully aware that this is kind of an odd thing for a grown woman to do with her time. It’s okay. Art is like that.

Ooo, you’re clever. I could never do that…

The more I learn, the more comfortable I become with not being ‘the smartest person in the room’. I don’t really know anything about many things, and knowing that gives me so much room to experiment. Trust me on this.

It’s super easy to learn something if you’re willing to make mistakes and look a bit stupid. You can get good at almost anything, if you don’t mind being useless at it for a long time. 

Impatience and shame are terrible reasons to quit.

 

Once upon a time, I couldn’t do that, either

A year or so ago, I was invited to learn to weave korowai, traditional Māori cloaks.
The first thing I learned was, a kakahu is not a korowai any more than a tabby cat is a tiger. Specifically, korowai are made from muka, flax and are usually adorned with tassels rather than feathers. They demand a high level of skill and take a great deal of time. 

Starting out using mop string and Spotlight feathers, I was definitely at the tabby cat end of the scale.

That’s how this round of “you’re so clever…” began – with me being absolutely  useless. I started with cheap materials, with an implied expectation of, and less penalty for, mistakes. I had skilled and patient tutors, and found enough humility to accept correction, and go back to do it again, better. By the end of the year, I was able to present small kahu hurhuru to a few wahine toa, heroic women and one full length cloak for kura kohatu, the unveiling of a headstone.

 

Somewhere in the middle of this, I became aware* that even though I was invited in and made welcome, this Pakeha woman was standing in a space that more rightly belonged to tangata whenua, indigenous people. It was time for me to step aside.

I am so grateful for that time. It was an incredible experience. I wove aroha, love and kotua, esteem into every knot, mindful of the recipient and the turning point honoured in the gift.

Can I find a way to echo that in a Pakeha context? A garment that represents a covering that for big feelings and special occasions?

There are garments specific to times and places – graduation robes, a wedding dress, uniforms of various kinds – but I’m struggling to find something with more broader application. While I keep looking, I’ll enjoy experimenting here.

Fashion fades, denim is forever

Many people remember their first denim jacket. Quite a few still have it. True, a denim jacket isn’t exactly the right thing for formal occasions, but I’d argue that there’s often one there in life’s great moments: first date, first heartbreak, that unforgettable hangover, the night under the stars – your denim jacket. IYKYK

 

That question sparked the joke that started the brand that lead to this blog: Not My Jacket

 

I don’t actually think the denim jacket is the right garment, but I haven’t found a better one. Yet.
I’m very interested to know your thoughts!

 

*to be very, very clear, no one did or said anything that made me feel this way. It’s just. When you know better, you do better. And now I know better.
also, IYKYK? If you know, you know.

Essential Financial Metrics to Track as a Small ECommerce Business Owner

Mastering Your Business Finances; Essential Financial Metrics to track for Small Ecommerce Business Success

When I ask the average small business owner what sort of tracking they do within their business to get a detailed view on their finances, audience, reach, etc. the result is usually a deafening silence.

When we dig a little deeper, the main reason for the lack of tracking usually is that they don’t really know what to track, how to track it OR how to then use the metrics/data to grow their business. 

There’s lots of important metrics to track as a small ecommerce business owner, today I will focus on your financial metrics.

essential financial metrics to track for your small ecommerce business can be confusing

As a small business owner, keeping a close eye on and tracking your essential financial metrics is crucial for success and the longevity of your business. Proper financial tracking helps you make informed decisions, manage cash flow, and identify growth opportunities. 

HERE ARE THE KEY TYPES OF FINANCIAL METRICS YOU SHOULD MONITOR THROUGHOUT THE YEAR FOR YOUR SMALL ECOMMERCE BUSINESS:

Tracking your revenue as a small ecommerce business

1. Revenue
Revenue refers to the total $ amount coming in from your business activities, such as sales of products or services. Tracking revenue helps you understand the ups and downs in business which you will – inevitably – encounter.
Tips for Tracking Revenue:

  • Use accounting software like Xero or Henry to automate revenue tracking.
  • Regularly analyze sales reports to identify trends and patterns.
  • Compare actual revenue against your financial goals.

2. Expenses
Monitoring your expenses is vital to ensure your business stays within budget and maximizes profits. Expenses can include supplies/materials, hosting, email, advertising, salaries, marketing costs, and more.
Tips for Tracking Expenses:

  • Write down and categorize expenses for better analysis and control. 
  • Review and update expense records regularly.
  • Continuously identify areas where you can cut costs without compromising quality.

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tracking your expenses as a small ecommerce business owner
tracking your cashflow as a small ecommerce business owner

3. Cash Flow
Cash flow is the net amount of cash moving in and out of your business. Positive cash flow indicates your business can cover its expenses, while negative cash flow may signal financial trouble.
Tips for Managing Cash Flow:

  • Create a cash flow forecast to anticipate highs and lows.
  • Create strategies to speed up receivables and delay payables.
  • Maintain a cash reserve for unexpected expenses.

4. Profit and Loss
A profit and loss statement (P&L) provides a summary of your revenues, costs, and expenses over a specific period. It shows whether your business is profitable.
Tips for Analyzing Profit and Loss:

  • Review P&L statements monthly to monitor financial health.
  • Compare current P&L with previous periods (or same period previous year) to assess growth.
  • Use P&L data to make strategic decisions about pricing, cost-cutting, and expanding.
tracking your profit and loss as a small ecommerce business owner
tracking your conversion rate as a small ecommerce business owner

5. Conversion Rate
Conversion rate refers to the percentage of website visitors who complete a desired action, such as making a purchase. Tracking it is essential because it helps you evaluate the effectiveness of your marketing strategies and optimize them to increase sales and customer engagement.
Tips for Tracking Conversion Rate:

  • Use tools like Google Analytics to track user behavior and conversion metrics.
  • Define and monitor conversion funnels to understand the customer journey.
  • Implement A/B testing, a research method that compares two or more versions of funnel to determine which performs better. 

6. Inventory
If your business deals with physical products, managing inventory is crucial for controlling costs and meeting customer demand.
Tips for Inventory Management:

  • Use inventory management software to track stock levels of products as well as materials (or implement excel files to achieve similar).
  • Analyze inventory turnover rates to optimize your materials/supplies purchases.
  • Reduce excess inventory to generate cash flow.
inventory tracking as a small ecommerce business owner

Tracking these essential financial metrics, you can maintain a strong financial foundation for your small business, driving growth and ensuring long-term success.

In our next blog, we will go into more detail on other metrics you can track to keep a close eye on how your business is doing throughout the year, how healthy your small ecommerce business is and what strategies you can apply based on those metrics.

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