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Extra Exposure: How to Feature Your Brand to The Hive’s Facebook Subscribers

Want to get your shop featured in front of our most engaged shoppers? the Hive’s Facebook Subscriber base consists of dedicated Kiwi buyers ready to discover local products. This guide explains how vendors can leverage extra exposure opportunities to boost sales, launch products, and build brand recognition.

For a complete breakdown of how the subscription model operates, please read our Facebook Subscriptions: What They Are, How They Work, and Vendor Benefits guide.

How Vendors Can Utilize Extra Exposure

1. Weekly Spot Sales & Featured Discounts
  • Offer a temporary discount or limited-time deal on selected products. These spot sales are featured directly in the Hive’s Facebook Subscriber Hub to encourage impulse buys and immediate store visits. To get more subscribers, we do regularly mention to the public what they COULD be getting if they are a subscriber.
2. Product Giveaways & Sample Features
  • Participating in our giveaway runs (such as our 14-week Christmas giveaway campaign) gives your brand direct visibility. When you supply a giveaway prize or sample, your business name, product photos, and store link are highlighted to all subscribers as well as the public in an effort to get people to subscribe to win.
3. Early Access & Product Launches
  • Launching a new item or collection? Offer The Hive NZ subscribers exclusive early access before the listing goes public. This generates early sales momentum and rewards our VIP community.
4. Free Gift with Purchase or Special Promos
  • Provide a gift-with-purchase or offer temporary perks like free shipping codes for subscribers to stand out in weekly promotional posts.

How to Submit Your Offer (Vendor Dashboard)

To participate in any extra exposure opportunity:

  1. Log into your Vendor Dashboard.
  2. Navigate to the Contact Admin tab.
  3. Submit your details, including:
    • Promotion Type: (e.g., Weekly Spot Discount, Giveaway Item, Product Launch, Gift with Purchase)
    • Product Link(s) / Details
    • Dates or Timeline Preferred
  4. Admin will review your submission and schedule your spot in our Subscriber communications!

Facebook Subscriptions: What They Are, How They Work, and Vendor Benefits

Facebook Subscriptions offer shoppers an exclusive VIP pass to The Hive NZ community for just NZ$1.69 per month. By creating an affordable, paid tier, we build a dedicated community of repeat buyers while generating direct funding to market the platform and feature your products.

How Facebook Subscriptions Work for Customers

  1. Visit Page: Customer visits The Hive NZ Facebook page.
  2. Subscribe: Clicks the ‘Subscribe’ button.
  3. Payment: Completes checkout for NZ$1.69/month.
  4. Access: Unlocks immediate access to the exclusive Subscriber Hub.
  5. Identify VIP Content: Exclusive posts feature a distinct Subscriber Badge.
  6. Enjoy Perks: Customer receives an ongoing 10% discount, giveaway entries, and exclusive content.

Key Benefits for Vendors

1. Automatic Traffic & Sales Boost (100% Free to Vendors)
  • 10% Discount Funded by The Hive: Subscribers receive an ongoing 10% discount across eligible marketplace items. This discount drives repeat sales to your shop at zero cost to you.
2. Reinvested Marketing Funds
  • Every $1.69 subscription fee goes directly back into promoting The Hive NZ marketplace. More marketing dollars mean greater overall exposure and increased visitor traffic across all vendor listings.
3. Featured Promotional Opportunities
  • Weekly Spots & Promos: Vendors participating with temporary offers or spot sales get highlighted directly to dedicated subscribers.
  • 14-Week Giveaway Runs: Vendors who donate product samples gain featured visibility during high-engagement campaigns (such as our 14-week Christmas countdown).
  • Subscriber Vault Resources: Contribute downloadable guides, recipes, or activities to feature your brand name inside our exclusive digital resource library.
4. Collective Growth Model
  • The subscription program relies on a collective effort. The more vendors contribute exclusive perks, spot deals, or product samples, the faster our subscriber base grows—maximizing traffic and return for everyone involved!