In 2012, while home with my second child, I felt a strong drive to contribute financially to my household. The internet and social media were evolving quickly, but for a new starter, the digital world felt out of reach. I wanted to sell my own jewellery online, but I struggled to find a platform that was both high-quality and affordable.
Back then, e-commerce fees were daunting, and the technical barriers were high. I realised that if I was struggling, other Kiwi makers were too.
This inspired the birth of The Hive NZ Marketplace.
What started as a simple directory has grown steadily into a full-featured marketplace.
Today, it serves as a professional home where thousands of customers shop easily with small New Zealand businesses.
With over 13 years of professional experience supporting small businesses, my mission remains unchanged: to bridge the gap between expensive website builders and high-commission auction sites. We provide a transparent, low-barrier entry point for entrepreneurs to transition from hobbyists to established brands.
We focus on four core pillars:
Easy Access: Giving small businesses affordable entry to professional e-commerce.
Growth Support: Guiding vendors through their journey with a library of free information.
Community Connection: Linking sellers through the Hive Vendor Café and social support groups.
Shopping Small: Providing customers with a simple, secure way to support local talent.
The Hive NZ is a premier, New Zealand-owned marketplace. Unlike global platforms, we prioritise a community-first model that keeps more profit in the pockets of local creators. From our Starter plans for those just beginning to our Pro+ Boost tiers with 0% success fees, we offer a sustainable ecosystem for growth.
We are also deeply committed to ethical business practices. We proudly support local New Zealand charities, ensuring that as our businesses thrive, our community benefits too.
The future of New Zealand small business is exceptionally bright.
We have evolved into a high-performance hub that gives vendors total control over their brand and online presence.
Our platform is more than a website; it is a movement.
As we look ahead, we continue to streamline our tools to ensure our vendors stay ahead in a changing digital world.
Whether you are browsing our categories for a unique gift or ready to launch your own Hive Store, you are part of a collective that celebrates Kiwi ingenuity.
Explore our stores today and support local by shopping on The Hive NZ.