
Behind the Business: An Interview with SJD Enterprises
In this edition of ‘Behind the Business’,
Welcome to our ‘Behind the Business’ series. Here, we pull back the curtain on the creative, hardworking, and innovative small businesses that make New Zealand unique.
We believe every venture has a story worth sharing. In this space, we sit down with local founders to discuss their origins, their challenges, and their vision for the future. From boutique workshops in Auckland to artisan studios across the country, join us as we celebrate the local talent and entrepreneurial spirit shaping Aotearoa’s economy.
Browse our latest features below and discover the people, passion, and processes that drive our favourite homegrown brands.

In this edition of ‘Behind the Business’,